🎯 Project Overview

TwoTax, a digital-first tax and finance consultancy, partnered with DGRoots to enhance its brand on social media platforms through SMO (Social Media Optimization), SMM (Social Media Marketing), and strategic content creation. The client’s goal was to position TwoTax as a modern, trustworthy, and knowledge-driven brand in the financial services industry.

🧩 Challenges

Lack of brand identity across social platforms

No structured content strategy for finance-related topics

Inconsistent visuals and low engagement on posts

Minimal reach through paid social ad campaigns

🛠 Our Solution

DGRoots provided a comprehensive content and social media strategy by combining graphic design, platform-based ad campaigns, and keyword-informed writing using tools like Semrush.

1. Graphic Design & Visual Identity

Created branded templates using Photoshop

Designed visually engaging finance tips, infographics, and carousel posts

Developed consistent color palette and typography for all platforms

2. Content Writing Strategy

Researched relevant finance, GST, and income tax topics using Semrush

Wrote simplified, engaging captions and post content tailored to CA audience

Ensured tone matched TwoTax’s brand values: Professional, Trustworthy, Simple

3. SMM & SMO Execution

Managed campaigns via Meta Ads Manager (Facebook & Instagram)

Targeted potential clients by demographics, interest, and behavior

Improved post visibility and follower engagement organically and via boosts

📈 Results

🚀 Social engagement grew by 300% over 60 days

📢 Ad reach increased by 4.5X, generating leads and page visits

✍️ Created over 60+ pieces of original content including graphics, reels, and blogs

📊 Gained keyword insights via Semrush to align content with search intent

💬 Client Testimonial

“DGRoots truly understood our brand and gave TwoTax a fresh identity online. Their content and design team worked like an extension of ours.”
— CA Arpit Yadav, Founder – TwoTax

🔍 Project Highlights

Feature Result Graphic Design 60+ finance graphics & templates Content Creation Topic-rich content based on SEO data Social Campaigns Boosted reach via Meta Ads Engagement 3X rise in likes, shares, and saves

📞 Need a Brand Makeover Online?

Want to elevate your business like TwoTax did?
👉 Partner with DGRoots for SMM, content, and digital growth!